Business Law: Top 5 Tips for Developing
Well-Behaved Clients
By Nina L. Kaufman, Esq
We may like to
think that animal training and child-rearing have nothing to do with
establishing and maintaining business relationships with peers . . .
but in some ways they’re not so different. Puppies and babies and
clients are like new love: happiest when given a healthy set of
boundaries and consistent expectations. Here are the top 5 tips
for making sure that your clients are giving you the respect (and
the payments) that you deserve to receive!
1.
Start training your clients early on.
Set the standard from the beginning, especially when it comes to
your expectations for payment. It helps to have these set out in a
written agreement with them so that there are no surprises.
While “old clients can be taught new tricks,” what's learned
earliest is often learned quickest and easiest. Moreover, the more
long-standing the clients, the more likely that their bad habits
will need to be "un-learned".
2. Make
sure your requests are clear.
I have heard complaints from entrepreneurs that some clients can be
"stubborn" and "refuse to listen."
Before blaming the client when he doesn't respond in the way you
want, look at your own conduct first. Does your client know
what you want? Does he how to comply? Are you sure he is not
simply being unresponsive due to stress, confusion, or outside
factors?
3. Use
the one-for-one (or two) rule.
One request (from you) should equal one response, so give your
clients only one request (twice max!), then gently enforce it.
Clients tune out repeated requests (same as with nagging); the
repetition teaches them that the first several requests are a
"bluff.” For example, repeatedly asking for an installment
payment on a project is neither an efficient nor effective way to
issue commands. Simply give your clients a single written request
for the payment (two, if absolutely necessary) and then gently let
your clients know that you won’t be able to proceed unless and until
they make the payment. Once they do, don’t forget to say “thank
you.”
4. Avoid
“threats” that you will not enforce.
When a client brings you to boiling point, it may be tempting to
threaten to stop work, charge interest on an outstanding invoice, or
take other action. Don’t do it unless you are prepared to go all
the way. Every time you indicate that you will take a step to
get clients to “heel” and don’t, teaches your clients that
your word is “optional” and can be ignored.
5. Finally,
don’t reinforce misbehavior.
Often, small business owners inadvertently reinforce their clients'
misbehavior, by giving their clients lots of attention (albeit
negative attention) when they act up, act out, get demanding, or
repeatedly change their minds about the decisions they’ve made. If
you rush to appease a pest, rest assured that that behavior
will be reinforced, and is therefore likely to be repeated.
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© 2004-2009 The Legal Edge LLC. Nina L.
Kaufman, Esq. is an award-winning business attorney, author,
and speaker. Under her Ask The Business Lawyer umbrella,
Nina offers easy-to-understand business law resources that
protect small businesses and save them money. To learn more,
and receive our FREE "LexAppeal" ezine, visit
http://www.GreatBusinessLawTips.com or contact
Contact Us. This article is for your
general information only. Be sure to consult with an
attorney regarding your particular situation to make sure
you get the specific advice you need.
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Nina Kaufman, Esq.
Award Winning Business Lawyer, Author & Speaker |
